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Joint Ventures

When running a business, one of your main goals is to maximise your profits. Your business can expand in many different ways depending on the methods that you use. A great way to expand your business is by entering into a joint venture or a strategic alliance.

A joint venture is when two or more businesses enter into a temporary alliance for a particular project. This alliance is generally set in stone by a specific contract or product that is mutually beneficial for both entities.

The term strategic alliance effectively refers to joint ventures; the terms are used interchangeably although strategic alliance may be more common in some consulting contexts.